NBC Golf
Agency // Troika
Creative Director // Gil Haslam
Role // Senior Designer
My role was as a senior designer was to develop concepts for the overall direction look and feel, development and design for the insert package.
We used new storytelling devices that made information easier to scan and digest through what we called a “mobile-viewing” lens. Notice the small arrows and scroll bars, how information is triggered like you’re on an iPhone or iPad app.
We went with a bright, bold, more colorful look with a more effective use of typography for an overall cleaner viewing experience.
