NBC Golf
My role was as a senior designer was to develop concepts for the overall direction look and feel, development and design for the insert package.
Agency // Troika
Creative Director // Gil Haslam
Role // Senior Designer
We used new storytelling devices that made information easier to scan and digest through what we called a “mobile-viewing” lens. Notice the small arrows and scroll bars, how information is triggered like you’re on an iPhone or iPad app.
We went with a bright, bold, more colorful look with a more effective use of typography for an overall cleaner viewing experience.
