CBS SPorts
This project was a very comprehensive sports broadcast redesign and identity rebrand, encompassing college football, NFL, college basketball, golf and a new core brand identity. The goal for this rebrand was to unify everything CBS Sports, CBS Sports Network, NFL on CBS, PGA, NCAA, all of their individual shows, and everything in between.
Agency // Troika
Creative Director // Gil Haslam
Role // Designer
The core concept behind this rebrand was AMPLIFIED EXPERIENCES. We brought their brand story to life through a clean, more modernized look, which included bringing more strength to the CBS eye.
nfl on cbs
2-Team Transition
Player Storytelling Sequence
Schedule Full Screen
2-Team Stat Comparison Full Screen
CBS “Eye Bar”
Snipe
Player Lineup Lower Third
