Wayfinders Collective
Visual design system and for Wayfinders, a program focused on finding, connecting with working with artists, musicians, thinkers and more to help dream up the future of the digital world.
Agency // We Are Royale
Creative Director // Loren Judah
Role // Senior Designer
Graphic
Signature
The radial design mark becomes a signature of each individual as we look to create unique graphics that still retain their branded look and feel. We can see just with these two collective members that their designs become unique though still connected.
To create these designs we’ll do it all with the 8bit binary language. Here we can see the processes for linking up the letter “A” with a piece of our design.
When we lay it all out, we can see how the code creates the patterns in the radial. Certainly no easy task to decipher but fitting for a group of the world’s more creative and inventive thinkers.
The groups are plotted around the radial starting with the inside and work outwards. This enables the radial to have more rows as needed. With the base system in place, this process could be adjusted to any set of information that we may want to show.
Alternative radial designs explored alternating patterns and opportunities for data visualization while retaining a bold mark. This design features different pattern systems per radial ring.
